Officiels Partner


“Not giving in” is the philosophy that guided Brahima Cissoko throughout his career, former French champion of French boxing today sports coach and fitness designer.

It expresses the idea of knowing how to surpass oneself physically and mentally and to go beyond one’s convictions.

The brand sportswear was born in 2014, it is inspired by the values that are fighting spirit, mutual aid and respect.

NOT GIVING IN is not only a brand, it also has its own fitness concepts that you can discover on our site.

Much more than a mark a state of mind!



Concept fitness partner

Institutional partner

Club partner